Google competitors seek to utilize European tech law in an antitrust complaint

More than 40 European competitors urge the EU to ensure that the alphabetic unit meets the 2017 EU request.

Brussels: More than 40 European competitors to Google’s shopping service on Monday urged EU antitrust regulators to use newly approved technical rules to ensure the Alphabet unit complies with a 2017 EU directive to allow more competition on its site. Search.

The European Commission fined Google 2.4 billion euros ($2.33 billion) five years ago and told the company to stop favoring its shopping service.

The company later said it would treat its shopping service like competitors when they bid in an auction for ads in the shopping box that appears at the top of the search page.

But in a letter to EU antitrust chief Margrethe Vestager, 43 companies, including Britain’s Kelco, France’s Liquid Group, Sweden’s Price Runner, and Germany’s ideals, said the proposal was legally insufficient and did not allow them to benefit. from ad auctions.

“The commission needs to reopen space on public search results pages for the most relevant providers, removing from Google purchase units that don’t allow competition but result in higher prices and fewer choices for consumers and an unfair change of the profit margins of traders and competitors. “, said the companies in the letter seen. Has Reuters.

CSSs refer to shopping services in comparison.

They said Google’s mechanism violates the Digital Markets Act (DMA), Vestager’s new rules aimed at curbing the power of tech giants, due to take effect in May next year.

“Google’s notable inclusion of purchase units is an apparent violation of the DMA’s prohibition on self-preference,” they said.

Companies from 20 European countries said: “Given the unmistakable new legal framework, it is time to move on with the conversation. The most critical case at the heart of DMA requests must be effectively ended,” said companies from 20 European countries.

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