Meta Invests in the Singaporean Startup Take App, a Platform that Enables Retailers to Sell using WhatsApp 2022

Meta Inc owns the Take app, WhatsApp is arguably one of the most popular chatting apps in the world, the platform was the most popular messaging app in the world by 2015, and by February 2020, there were more than 100,000 users around the world.

Since then, the platform has grown from a messaging app into an essential communications tool for businesses looking to get straight into the pockets of their customers, as evidenced by the countless companies using the platform to build their business foundation.

On this basis, Meta Inc., the parent platform of Facebook, Instagram, and Messenger, raised the bar by investing in the acquisition of App, a startup founded by former Facebook engineering director Youmin Kim. Youmin left Facebook to focus on his tech dreams, which highlighted bridging the digital divide for small business owners in Southeast Asia.

This led to him founding Take App. In the early days of the COVID-19 pandemic, Take App started as a non-profit company that would help small restaurants in his hometown of Singapore take orders online but then seized the opportunity to turn it into a commercial enterprise. According to the company, the startup’s success has seen around 1,000 companies use the Take App in 35 different markets, with the vast majority located in Singapore, Malaysia, and Indonesia.

Meta Invests in the Singaporean Startup Take App

The Take App platform is designed in such a way that it allows those with little or no technical knowledge to build a simple website to facilitate online orders, provide shopping carts, and payments, and directly connect to WhatsApp to manage and track final orders.

Since the Take App is centered around restaurants, the startup has also partnered with bakeries, grocery stores, beauty salons, and more.

Two days Kim explained the purpose of the service in an interview with TechCrunch:

“Our unique selling point is that we allow merchants to maintain a live chat on WhatsApp with their customers. Merchants love the idea of ​​receiving notifications and order details directly in WhatsApp – without the need for an additional app or log-in.”

In addition, the Singapore-based startup is also responsible for helping companies make frequent customizations by maintaining a database and supporting the creation and delivery of newsletters (such as “Mailchimp for WhatsApp”) with special offers or relevant company updates.

The basic and basic Take App is free, but it also comes with a host of advanced features, including advanced analytics, unlimited photo uploads, a custom domain name, and more.

WhatsApp has long gone beyond its roots as a simple messaging app for friends and is now an essential communication tool for businesses looking for a channel right in their customers’ pockets – literally and figuratively. Countless companies have turned to the ubiquitous messaging app as they build their business foundations, and WhatsApp’s parent company hasn’t ignored it.

In fact, Meta Platforms Inc., the giant company behind Facebook, Instagram, Messenger, and WhatsApp, recently invested in taking App, a Singaporean startup founded by former Facebook engineering director Youmin Kim, who left the social network last year to develop a new product. It promises to bridge the digital divide for small business owners in Southeast Asia.

At its core, the Take App is an easy way for those with a little technical knowledge to create a simple website to facilitate online orders, with shopping carts and payments and a direct connection to WhatsApp to manage and track final orders.

While restaurants are the core of the Take App service, the company is also involved with bakeries, grocery stores, beauty salons, and more.

“Our unique selling point is that we allow merchants to maintain a live WhatsApp chat with their customers,” Kim explained to TechCrunch. “Merchants love the idea of ​​receiving notifications and order details directly in WhatsApp – without the need for an additional app or log-in.”

Furthermore, the Take App looks to help businesses attract repeat customers by maintaining a database, as well as supporting the creation and sending of newsletters (such as Mailchimp for WhatsApp) with special offers or relevant company updates.

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