Snapchat Introduces Snaps, Chats, And Video Calls To The Web

Snapchat is set to bring features like snaps, chats, and video calls to desktop devices through a new web app.

This will be the first time that the American company has provided its services outside of smartphones.

Users can now use Snapchat for the web to log in to their Snapchat account and send private messages or call friends on their desktop system. For now, the new web platform will be available exclusively to Snapchat Plus subscribers, with subscribers from the US, UK, Canada, Australia, and New Zealand arriving first. Although it will only be compatible with Google’s Chrome browser and not with Apple’s Safari.

Created by Evan Spiegel, Bobby Murphy, and Reggie Brown, Snapchat was first launched as a visual messaging app, but Nathan Boyd, the company’s main messaging product, said web viewing became part of the plan because it was discovered that its users were using desktop computers. computers often.

Snapchat for the web gives users additional space to chat and call in the same window, and with plans to expand its use in the future, Snap glasses for augmented reality are expected to launch soon.

Boyd understands that Snap will bring more of its products to the web over time with the increased use of computers in recent times as a result of the COVID-19 pandemic.

Snapchat for the web is still open to users’ webcam or camera, giving them the ability to edit their Bitmoji from the web.

Known to be hugely popular with millennials, the new web feature gives younger generations the chance to represent a new mobile trend for social media, with the app famous for focusing heavily on users interacting with stickers. virtual and augmented reality objects.

Boyd also assumed that about 100 million people a month communicate with each other on Snapchat, spending more than 30 minutes a day on average, noting that chatting is often the last thing people do before closing the app.

“We’re always looking for ways to meet our community wherever they are,” he says in an interview. “It just felt like an opportunity that didn’t materialize.”

With the introduction of the new web expansion, in addition to raising its payout level to a higher level and satisfying many users, Snap Inc. will consider additional ways to monetize its 332 million daily active users.

Although the desktop version is not expected to have ads initially, Snapchat’s web feature will maintain and boost the company’s popularity, attracting more users to engage with the paid features in the process.

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