TikTok to outlaw videos that promote tanning
After Australian medical professionals voiced their worries regarding the most recent #sunburnchallenge, TikTok banned videos of sunburn and tan.
TikTok has announced that it will actively ban all videos from the platform that promote tanning and sunburns after Australian medical experts raised concerns about a recent TikTok trend, the #sunburnchallenge.
Medical directors Professor Georgina Long and Professor Richard Schooler of the Melanoma Institute of Australia warned the audience at the National Press Club about how TikTok creators were dazzling sunburns with tagines and hashtags.
The company has long insisted, TV stations and influencers take action to “change the cultural narrative around sunburn and tanning” in Australia as it faces the world’s highest death rate and incidence of skin cancer.
TikTok immediately responded by launching a massive educational campaign that would force a pop-up banner for anti-tan content and all searches related to sunburn and tanning.
The campaign aims to target users between the ages of 20 and 39 and will remove all “related content” related to “dangerous” tanning activities, especially the popular hashtag, #sunburnchallenge, which has garnered 4.8 million views.
This trend encouraged users to share the most painful and severe sunburns with “uncomfortable tan lines” and peeling skin for a big effect.
TikTok’s general manager in Australia and New Zealand has promised that the platform will promote sun safety and provide information about skin cancer risks among young people. Melanoma is known as the most common and deadly type of skin cancer, killing 1,000 people annually in Australia.
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