Twitter blue check mark will cost $8 per month, according to Musk

According to Musk, blue check marks on Twitter will cost $8 a month.

New boss Elon Musk said Tuesday that Twitter Inc will charge $8 a month for its blue service, which includes the required “verification” badge, as it seeks to boost subscriptions and make the social network less reliant on users. advertisements.

“The current lords and peasants Twitter system of seeing who has or doesn’t have a blue tick sucks. Power to the people! Blue for $8 a month,” Musk said in a tweet, adding that the price would be adjusted. to “state proportional to PPP”.

A blue check mark next to the person’s username on the social media platform means that the company has confirmed that the account belongs to the person or company claiming it. The app is currently free for most users.

Billionaire Musk bought Twitter for $44 billion last week.

Since the acquisition, he has moved quickly to put his stamp on the company, firing his former president and other top officials.

Sarah Personnel, Twitter’s director of advertising, tweeted Tuesday that she had resigned from her position last week, adding to the uncertainty for advertisers.

On Tuesday, Musk said subscribers with blue checkmarks will get priority for replies, mentions and searches and will be able to post longer videos and audio. They will see half of the ads.

He also offered subscribers to bypass the “publishers who want to work with us” paywall.

Musk’s comments come on the heels of media reports that he was looking into the profile verification process and how to give blue checkmarks. It is used to reward these featured profiles based on their own criteria.

More than 80% of Twitter users who participated in a recent survey said they would not pay for a verification mark. About 10% said they would be willing to pay $5 a month.

Twitter already has a subscription service called Twitter Blue, which launched in June of last year and provides access to features like the option to edit tweets.

Amid speculation that it could soon start charging approved users $20 a month for blue ticks, bestselling author Stephen King tweeted: “If this goes through, I’ll go Enron.”

Separately, S&P Global Ratings downgraded Twitter to B- due to a “significant” debt buildup following the acquisition.

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