YouTube increases its buying options to fight the decline in digital advertising

YouTube increases its buying options to fight the decline in digital advertising

YouTube creators who qualify will be able to use a feature to tag products from their own businesses.

In an effort to bolster its revenue amid a decline in spending by recession-averse advertisers, Alphabet-owned YouTube announced on Tuesday that it is adding retail options to its TikTok-like short-form video service.

They will be able to tag goods from their own businesses thanks to the feature, which is being tested with qualified artists in the US.

The tags are visible to and interact with by viewers in the US, India, Brazil, Canada, and Australia, according to a Google spokeswoman. “We’ll continue to offer to tag to more creators and locations,” the spokesperson added.

The streaming service is also experimenting with new commission plans for influencers who promote products via video links.

A few months prior, YouTube introduced a new method for creators to monetize their short-form videos by adding advertising to its video feature Shorts and paying them 45% of the revenue.

The most popular video platform on the internet has had a difficult time competing with TikTok, an app that first gained popularity for hosting dance and lip-sync videos before ballooning to 1 billion monthly users.

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